Last Thursday, April 30th, the Chief Marketing Officers of some of the fastest growing tech companies in the UK met for dinner in central London. Organised by Tech City UK and with strong representation from some of the digital unicorns of the future, the dinner was an opportunity to network, share best practice and think creatively about how companies can promote their offering as they move onto the next stage of their growth journey.
The dinner was opened by Tech City UK CEO Gerard Grech who spoke on the impact of the Future Fifty businesses: “You represent some of the fastest growing tech companies in the UK. You are breaking the mould. With nearly £648 million raised in the past 16 months and thousands of people employed across the UK, your companies are leading the British technological revolution.”
Sponsored by Havas Media, the event was a chance for the best and brightest minds in tech marketing to be in the same room, make new connections and talk informally about their successful products and services and the tactics they employ to ensure they continue to succeed.
CEO of Havas Media Paul Frampton was the guest speaker on the night and provided excellent insights into how companies need to embrace agility in their marketing approach to gain cut through. Drawing on his personal experience as a leader in the creative media space, Paul spoke of the importance of adopting a data driven approach to inform marketing strategies and to make engagement with company brands a meaningful and transformative experience for the consumer.
Tech City UK’s longest running programme, Future Fifty provides support to selected growth-stage digital businesses in the UK. The programme acts as a catalyst for acceleration, facilitating access to government, investors and capital markets and generating exposure for the companies. The Future Fifty members are rapidly expanding digital disrupters and some of this country’s most promising tech groundbreakers. Four Future Fifty members reached IPO in 2014.