Startup Toolkit

Stripe and Tech City UK partnered to uncover the Startup Stack – the cloud-based toolkit fuelling the UK startup economy. A full list of the tools broken down by the different business areas can be found below.

You can read the full findings here: techcityuk.com/startupstack/

Accounting

Kashflow

Kashflow

KashFlow is designed to help make running small business easy, without accounting knowledge.

Go to Kashflow
FreeAgent

FreeAgent

Online accounting software made specifically for freelancers, small business owners and their accountants.

Go to FreeAgent
Quicken

Quicken

From holiday budgeting to planning investments, Quicken makes managing your money a snap.

Go to Quicken
FreshBooks

FreshBooks

FreshBooks is accounting software that makes running your small business easy, fast and secure.

Go to FreshBooks
Xero

Xero

Use Xero to manage invoicing, bank reconciliation, bookkeeping & more.

Go to Xero
FinancialForce

FinancialForce

Accounting, professional services automation, HR, billing and revenue management.

Go to FinancialForce
Wave

Wave

Create and send professional invoices, estimates and receipts in seconds.

Go to Wave

Analytics

4q

4q

Evaluate online experience, measure customer satisfaction and implement website improvements

Go to 4q
Adobe Analytics

Adobe Analytics

Real-time analytics and detailed segmentation across all marketing channels

Go to Adobe Analytics
Alexa Analytics

Alexa Analytics

Digital marketing tools to help engineer growth and drive success

Go to Alexa Analytics
Alteryx

Alteryx

Products used for data blending and advanced data analytics

Go to Alteryx
Atlas

Atlas

New platform for discovering and sharing great charts

Go to Atlas
Amazon Mobile Analytics

Amazon Mobile Analytics

Measure app usage and app revenue

Go to Amazon Mobile Analytics
bime

bime

Makes it easy to discover the data you and your business care about

Go to bime
Bing webmaster tools

Bing webmaster tools

Provides easy-to-use public tools to help you do more with your site

Go to Bing webmaster tools
Brandwatch

Brandwatch

Social media monitoring and analytics tool

Go to Brandwatch
Buffer

Buffer

Drive traffic, increase fan engagement and save time on social media

Go to Buffer
Canddi

Canddi

See the people and businesses visiting your website with Website Visitor Tracking Software

Go to Canddi
Clicky

Clicky

Monitor, analyze, and react to your blog or web site’s traffic in real time

Go to Clicky
Constant Contact

Constant Contact

Create effective email marketing and other online marketing campaigns to meet your business goals

Go to Constant Contact
Crazyegg

Crazyegg

See how users click and scroll through your website

Go to Crazyegg
Delta DNA

Delta DNA

Game analytics & marketing

Go to Delta DNA
Fabric

Fabric

Twitter’s mobile development platform

Go to Fabric
Facebook Analytics for Apps

Facebook Analytics for Apps

Shows how people engage with your business across devices

Go to Facebook Analytics for Apps
Fivetran

Fivetran

Integrates data from all your cloud services and databases into a single data warehouse

Go to Fivetran
Flurry

Flurry

Measure and analyze activity across your app portfolio

Go to Flurry
Geckoboard

Geckoboard

Build clear, effective data dashboards for your business that keep teams informed.

Go to Geckoboard
Google Analytics

Google Analytics

Lets you measure your advertising ROI as well as tracking your websites.

Go to Google Analytics
GoSquared

GoSquared

All-in-one software platform for marketing, sales, and support

Go to GoSquared
Hadoop

Hadoop

Develops open-source software for reliable, scalable, distributed computing

Go to Hadoop
Heroku

Heroku

Platform as a service (PaaS) that enables developers to build, run, and operate applications in the cloud.

Go to Heroku
Hootsuite

Hootsuite

Manage and analyse all your social media marketing in one place

Go to Hootsuite
Hubspot

Hubspot

Inbound marketing platform that helps companies attract visitors, convert leads, and close customers.

Go to Hubspot
Import.io

Import.io

Drive data insight with the world’s #1 web data platform

Go to Import.io
Intercom

Intercom

Customer messaging products for sales, marketing, and support

Go to Intercom
KeenIO

KeenIO

APIs that allow you to collect, analyze, and visualize events from anything connected to the internet

Go to KeenIO
Kissmetrics

Kissmetrics

Person-based analytics platform for your whole team

Go to Kissmetrics
Looker

Looker

Making it easy for everyone to explore and understand the data that drives business

Go to Looker
Mixpanel

Mixpanel

Tracks user interactions with web and mobile applications and offers tools for targeted communication

Go to Mixpanel
Moz

Moz

SEO software, tools and resources for better marketing

Go to Moz
Open Web Analytics

Open Web Analytics

Open source web analytics software that you can use to track and analyze how people use your websites

Go to Open Web Analytics
Optimizely

Optimizely

Platform technology provides businesses with the ability to conduct A/B testing

Go to Optimizely
Oracle

Oracle

Discover new ways to strategise, plan, optimise business operations, and capture new opportunities.

Go to Oracle
Pulsar

Pulsar

Open-source analytics platform that includes stream processing, metrics store, and reporting frameworks.

Go to Pulsar
RJ Metrics

RJ Metrics

Big data analytics to small and midsize businesses

Go to RJ Metrics
Salesforce Wave Analytics

Salesforce Wave Analytics

Get analytics designed for the way you use Salesforce

Go to Salesforce Wave Analytics
Segment

Segment

Collect user data with one API and send it to hundreds of tools

Go to Segment
Sendible

Sendible

Social media management tool that helps companies manage their social media presence more efficiently

Go to Sendible
Similar Web

Similar Web

See any website’s traffic sources & uncover their online marketing strategies

Go to Similar Web
Snowplow

Snowplow

Track all events, across all channels in real time

Go to Snowplow
sproutsocial

sproutsocial

Platform ensures smarter, faster and more efficient social communications

Go to sproutsocial
Tableau

Tableau

Connect to almost any database, drag and drop to create visualizations, and share with a click

Go to Tableau
UXCam

UXCam

Improve user experience by capturing and visualising screen video and user interaction data.

Go to UXCam
Wolfram Alpha

Wolfram Alpha

Computational knowledge engine

Go to Wolfram Alpha

CRM

Sage

Sage

Enables small and medium sized businesses to achieve a competitive advantage in the marketplace.

Go to Sage
Capsule

Capsule

Online small businesses and sales teams wanting a simple, effective and affordable solution.

Go to Capsule
Zoho

Zoho

Bring all your conversations into one place, and make the most of your interactions at a moment’s notice.

Go to Zoho
Odoo

Odoo

Open Source CRM software for modern companies. Cloud or On Premise.

Go to Odoo
Base

Base

Software geared towards scientifically making your small business, mid-market or enterprise sales team.

Go to Base
Insightly

Insightly

Customer Relationship & Project Management Software used by over 400000 small businesses world wide.

Go to Insightly
Leadscore

Leadscore

Leadscore makes it easy to generate leads from all sources.

Go to Leadscore

Code Repositories

SourceForce

SourceForce

Free, secure and fast downloads from the largest Open Source applications and software directory.

Go to SourceForce
AWS CodeCommit

AWS CodeCommit

A version control service hosted by Amazon Web Services that you can use to privately store and manage assets.

Go to AWS CodeCommit
Bitbucket

Bitbucket

Collaborate on code with inline comments and pull requests.

Go to Bitbucket
GitHub

GitHub

Includes source-code browser, in-line editing, wikis, and ticketing.

Go to GitHub
Waffle

Waffle

Smart and simple project management for teams on GitHub

Go to Waffle
GitLab

GitLab

Git repository management, code reviews, issue tracking, activity feeds and wikis.

Go to GitLab

Customer Support

Mailchimp

Mailchimp

Online email marketing solution to manage subscribers, send emails, and track results.

Go to Mailchimp
Microsoft Dynamics

Microsoft Dynamics

Apps that work together seamlessly in the cloud

Go to Microsoft Dynamics
Zendesk

Zendesk

Customer service software and support ticket system by Zendesk

Go to Zendesk
UserVoice

UserVoice

Product feedback management software that transforms the way businesses gather feedback.

Go to UserVoice
Coversocial

Coversocial

Conversocial is a leading cloud-based social customer service solution.

Go to Coversocial
Asana

Asana

Asana is the easiest way for teams to track their work and get results.

Go to Asana
Olark

Olark

Over 10000 companies rely on Olark live chat to answer customers immediately on their website.

Go to Olark
Stripe

Stripe

Stripe builds the most powerful and flexible tools for internet commerce.

Go to Stripe
Trello

Trello

Trello keeps track of everything, from the big picture to the minute details.

Go to Trello
Slack

Slack

Slack brings all your communication together in one place.

Go to Slack

HR & Recruitment

SimplyDocs

SimplyDocs

Save time & money with professionally drafted legal documents, templates & contracts from Simply-Docs.

Go to SimplyDocs
Hired

Hired

Hired matches outstanding people with the world’s most innovative companies.

Go to Hired
Workable

Workable

Powerful online tools to source and manage candidates.

Go to Workable
CharlieHR

CharlieHR

The free HR software for teams with big ideas

Go to CharlieHR
Entelo

Entelo

Research shows candidates prefer to be contacted through email. 

Go to Entelo
Lever

Lever

Lever streamlines the hiring process and simplifies the Applicant Tracking System.

Go to Lever
Workshape

Workshape

A new visual language to describe software engineering work.

Go to Workshape
TalentRocket

TalentRocket

Discover great places to work, follow the ones you love for job alerts, and start conversations.

Go to TalentRocket
Greenhouse

Greenhouse

Greenhouse is software to optimise your entire recruiting process.

Go to Greenhouse

Hosting & Data Storage

UKFast

UKFast

Award-winning managed hosting provider UKFast, offering dedicated servers, cloud hosting, and colocation.

Go to UKFast
Amazon S3

Amazon S3

Simple, durable, massively scalable object storage

Go to Amazon S3
Box

Box

Your files on any device, from anywhere

Go to Box
Digital Ocean

Digital Ocean

Cloud computing, designed for developers.

Go to Digital Ocean
Dropbox

Dropbox

Get to all your files from anywhere, on any device, and share them with anyone.

Go to Dropbox
Engine Yard

Engine Yard

Be as hands on or hands off with AWS as you want knowing Engine Yard has your back

Go to Engine Yard
GoDaddy

GoDaddy

Hosting that grows with your business.

Go to GoDaddy
Google Cloud

Google Cloud

Lets you build and host applications and websites, store data, and analyse data on Google’s infrastructure.

Go to Google Cloud
Google Drive

Google Drive

Get access to files anywhere through secure cloud storage and file backup.

Go to Google Drive
HostGator

HostGator

Leading provider of web hosting, VPS and dedicated servers.

Go to HostGator
Juniper

Juniper

High-performance network solutions to help service providers create value & accelerate success.

Go to Juniper
Microsoft Azure

Microsoft Azure

Microsoft Azure is an open, flexible, enterprise-grade cloud computing platform.

Go to Microsoft Azure
Microsoft OneDrive

Microsoft OneDrive

et to your files from anywhere, on any device, with Microsoft OneDrive.

Go to Microsoft OneDrive
OVH

OVH

OVH supports your development by offering you the best in web infrastructures.

Go to OVH
Rackspace

Rackspace

Largest managed cloud provider, offering expertise across the world.

Go to Rackspace
Talend

Talend

Open source integration software products offer solutions for all types of data integration.

Go to Talend

Payments

ApplePay

ApplePay

Mobile payment and digital wallet service by Apple

Go to ApplePay
Currency Cloud

Currency Cloud

Re-imagining the way money flows through the digital economy

Go to Currency Cloud
Datacash

Datacash

Provider of credit and debit card transaction processing

Go to Datacash
GoCardless

GoCardless

Recurring payments made simple

Go to GoCardless
Harvest

Harvest

Online invoicing software

Go to Harvest
iHorizon

iHorizon

Accountants specialising in outsourced accounting solutions

Go to iHorizon
Ingenico

Ingenico

Seamless payment solutions

Go to Ingenico
Paypal Business

Paypal Business

Send and accept Paypal payments on your website

Go to Paypal Business
Payoneer

Payoneer

eCommerce payment services

Go to Payoneer
Sagepay

Sagepay

One solution for all your payment needs

Go to Sagepay
Shopify

Shopify

Ecommerce platform for running an online store

Go to Shopify
Skrill

Skrill

Online payments and money transfers

Go to Skrill
Square

Square

Credit card processing & business solutions

Go to Square
Stripe

Stripe

Optimised, cross-device payment form with support for single click payments

Go to Stripe
Transferwise

Transferwise

Send money abroad at the lowest possible true cost

Go to Transferwise
Worldpay

Worldpay

Payments processing technology

Go to Worldpay

Team Collaboration

Outlook

Outlook

Outlook is the free email and calendar service that helps you stay on top of what matters and get things done.

Go to Outlook
Cisco WebEx

Cisco WebEx

See each other with video. Show people what’s on your screen.

Go to Cisco WebEx
Basecamp

Basecamp

It’s the saner, calmer, more organised way to manage projects and communicate company-wide.

Go to Basecamp
Slack

Slack

All the tools your team needs in one place. Messaging, search, archiving & more.

Go to Slack
Gmail

Gmail

Gmail is email that’s intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.

Go to Gmail
Smartsheet

Smartsheet

Improves team collaboration and empowers information workers in new ways.

Go to Smartsheet
Huddle

Huddle

Team collaboration & project management software for enterprise and government.

Go to Huddle
Evernote

Evernote

Collect, nurture, and share ideas across desktop and mobile platforms with Evernote.

Go to Evernote
Yammer

Yammer

Yammer seamlessly enables connections to people and information from across your organisation.

Go to Yammer
Flowdock

Flowdock

Any modern browser gives you CA Flowdock on the desktop, and our apps keep you up to date when on the move.

Go to Flowdock
Whatsapp

Whatsapp

Use WhatsApp to stay in touch with friends and family, anytime and anywhere.

Go to Whatsapp
Samepage

Samepage

From messaging to task management to real-time document collaboration.

Go to Samepage