Startup Toolkit

Business tools are key in helping a founder or a startup build the right foundation to grow a digital business in an effective and scalable way.

In order to help new entrepreneurs master business areas and processes, we’ve spoken to the community and curated a list of services and tools that founders have told us are useful when growing their business.

If there are tools or services that you’ve found useful in your journey, please submit them here. Or, if any of the below are not up to your standard, let us know too!

Customer Support

Mailchimp

Mailchimp

Online email marketing solution to manage subscribers, send emails, and track results.

Go to Mailchimp
Microsoft Dynamics

Microsoft Dynamics

Apps that work together seamlessly in the cloud

Go to Microsoft Dynamics
Zendesk

Zendesk

Customer service software and support ticket system by Zendesk

Go to Zendesk
UserVoice

UserVoice

Product feedback management software that transforms the way businesses gather and analyze customer feedback.

Go to UserVoice
Coversocial

Coversocial

Conversocial is a leading cloud-based social customer service solution.

Go to Coversocial
Asana

Asana

Asana is the easiest way for teams to track their work—and get results.

Go to Asana
Olark

Olark

Over 10000 companies rely on Olark live chat to answer customers immediately on their website.

Go to Olark
Stripe

Stripe

Stripe builds the most powerful and flexible tools for internet commerce.

Go to Stripe
Trello

Trello

Trello keeps track of everything, from the big picture to the minute details.

Go to Trello
Slack

Slack

Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.

Go to Slack

Hosting & Data Storage

UKFast

UKFast

Award-winning managed hosting provider UKFast, offering dedicated servers, cloud hosting, and colocation services in highly secure UK data centres.

Go to UKFast
Amazon S3

Amazon S3

Simple, durable, massively scalable object storage

Go to Amazon S3
Box

Box

Your files on any device, from anywhere

Go to Box
Digital Ocean

Digital Ocean

Cloud computing, designed for developers.

Go to Digital Ocean
Dropbox

Dropbox

Get to all your files from anywhere, on any device, and share them with anyone.

Go to Dropbox
Engine Yard

Engine Yard

Be as hands on or hands off with AWS as you want knowing Engine Yard has your back

Go to Engine Yard
GoDaddy

GoDaddy

Hosting that grows with your business.

Go to GoDaddy
Google Cloud

Google Cloud

Lets you build and host applications and websites, store data, and analyze data on Google’s scalable infrastructure.

Go to Google Cloud
Google Drive

Google Drive

Get access to files anywhere through secure cloud storage and file backup.

Go to Google Drive
HostGator

HostGator

Leading provider of web hosting, VPS and dedicated servers.

Go to HostGator
Juniper

Juniper

High-performance network solutions to help service providers, enterprises & the public sector create value & accelerate success.

Go to Juniper
Microsoft Azure

Microsoft Azure

Microsoft Azure is an open, flexible, enterprise-grade cloud computing platform.

Go to Microsoft Azure
Microsoft OneDrive

Microsoft OneDrive

et to your files from anywhere, on any device, with Microsoft OneDrive.

Go to Microsoft OneDrive
OVH

OVH

OVH supports your development by offering you the best in web infrastructures.

Go to OVH
Rackspace

Rackspace

Largest managed cloud provider, offering expertise across the world.

Go to Rackspace
Talend

Talend

Talend open source integration software products offer real-time solutions for all types of data integration.

Go to Talend

Payments

ApplePay

ApplePay

Mobile payment and digital wallet service by Apple

Go to ApplePay
Currency Cloud

Currency Cloud

Re-imagining the way money flows through the digital economy

Go to Currency Cloud
Datacash

Datacash

Provider of credit and debit card transaction processing

Go to Datacash
GoCardless

GoCardless

Recurring payments made simple

Go to GoCardless
Harvest

Harvest

Online invoicing software

Go to Harvest
iHorizon

iHorizon

Accountants specialising in outsourced accounting solutions

Go to iHorizon
Ingenico

Ingenico

Seamless payment solutions

Go to Ingenico
Paypal Business

Paypal Business

Send and accept Paypal payments on your website

Go to Paypal Business
Payoneer

Payoneer

eCommerce payment services

Go to Payoneer
Sagepay

Sagepay

One solution for all your payment needs

Go to Sagepay
Shopify

Shopify

Ecommerce platform for running an online store

Go to Shopify
Skrill

Skrill

Online payments and money transfers

Go to Skrill
Square

Square

Credit card processing & business solutions

Go to Square
Stripe

Stripe

Optimised, cross-device payment form with support for single click payments

Go to Stripe
Transferwise

Transferwise

Send money abroad at the lowest possible true cost

Go to Transferwise
Worldpay

Worldpay

Payments processing technology

Go to Worldpay

Analytics

4q

4q

Evaluate online experience, measure customer satisfaction and implement website improvements

Go to 4q
Adobe Analytics

Adobe Analytics

Real-time analytics and detailed segmentation across all marketing channels

Go to Adobe Analytics
Alexa Analytics

Alexa Analytics

Digital marketing tools to help engineer growth and drive success

Go to Alexa Analytics
Alteryx

Alteryx

Products used for data blending and advanced data analytics

Go to Alteryx
Atlas

Atlas

New platform for discovering and sharing great charts

Go to Atlas
Amazon Mobile Analytics

Amazon Mobile Analytics

Measure app usage and app revenue

Go to Amazon Mobile Analytics
bime

bime

Makes it easy to discover the data you and your business care about

Go to bime
Bing webmaster tools

Bing webmaster tools

Provides easy-to-use public tools to help you do more with your site

Go to Bing webmaster tools
Brandwatch

Brandwatch

Social media monitoring and analytics tool

Go to Brandwatch
Buffer

Buffer

Drive traffic, increase fan engagement and save time on social media

Go to Buffer
Canddi

Canddi

See the people and businesses visiting your website with Website Visitor Tracking Software

Go to Canddi
Clicky

Clicky

Monitor, analyze, and react to your blog or web site’s traffic in real time

Go to Clicky
Constant Contact

Constant Contact

Create effective email marketing and other online marketing campaigns to meet your business goals

Go to Constant Contact
Crazyegg

Crazyegg

See how users click and scroll through your website

Go to Crazyegg
Delta DNA

Delta DNA

Game analytics & marketing

Go to Delta DNA
Fabric

Fabric

Twitter’s mobile development platform

Go to Fabric
Facebook Analytics for Apps

Facebook Analytics for Apps

Shows how people engage with your business across devices

Go to Facebook Analytics for Apps
Fivetran

Fivetran

Integrates data from all your cloud services and databases into a single data warehouse

Go to Fivetran
Flurry

Flurry

Measure and analyze activity across your app portfolio

Go to Flurry
Geckoboard

Geckoboard

Build clear, effective data dashboards for your business that keep teams informed, motivated and aligned around your KPIs

Go to Geckoboard
Google Analytics

Google Analytics

Lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications

Go to Google Analytics
GoSquared

GoSquared

All-in-one software platform for marketing, sales, and support

Go to GoSquared
Hadoop

Hadoop

Develops open-source software for reliable, scalable, distributed computing

Go to Hadoop
Heroku

Heroku

Platform as a service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud

Go to Heroku
Hootsuite

Hootsuite

Manage and analyse all your social media marketing in one place

Go to Hootsuite
Hubspot

Hubspot

An inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers

Go to Hubspot
Import.io

Import.io

Drive data insight with the world’s #1 web data platform

Go to Import.io
Intercom

Intercom

Customer messaging products for sales, marketing, and support

Go to Intercom
KeenIO

KeenIO

APIs that allow you to collect, analyze, and visualize events from anything connected to the internet

Go to KeenIO
Kissmetrics

Kissmetrics

Person-based analytics platform for your whole team

Go to Kissmetrics
Looker

Looker

Making it easy for everyone to explore and understand the data that drives business

Go to Looker
Mixpanel

Mixpanel

Tracks user interactions with web and mobile applications and offers tools for targeted communication

Go to Mixpanel
Moz

Moz

SEO software, tools and resources for better marketing

Go to Moz
Open Web Analytics

Open Web Analytics

Open source web analytics software that you can use to track and analyze how people use your websites and applications

Go to Open Web Analytics
Optimizely

Optimizely

Platform technology provides businesses with the ability to conduct A/B testing

Go to Optimizely
Oracle

Oracle

Helps you discover new ways to strategize, plan, optimize business operations, and capture new market opportunities

Go to Oracle
Pulsar

Pulsar

An open-source, real-time analytics platform that includes stream processing, metrics store, and reporting frameworks

Go to Pulsar
RJ Metrics

RJ Metrics

Big data analytics to small and midsize businesses

Go to RJ Metrics
Salesforce Wave Analytics

Salesforce Wave Analytics

Get analytics designed for the way you use Salesforce

Go to Salesforce Wave Analytics
Segment

Segment

Collect user data with one API and send it to hundreds of tools

Go to Segment
Sendible

Sendible

Social media management tool that helps companies manage their social media presence more efficiently

Go to Sendible
Similar Web

Similar Web

See any website’s traffic sources & uncover their online marketing strategies

Go to Similar Web
Snowplow

Snowplow

Track all events, across all channels in real time

Go to Snowplow
sproutsocial

sproutsocial

Platform ensures smarter, faster and more efficient social communications

Go to sproutsocial
Tableau

Tableau

Connect to almost any database, drag and drop to create visualizations, and share with a click

Go to Tableau
UXCam

UXCam

Eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data

Go to UXCam
Wolfram Alpha

Wolfram Alpha

Computational knowledge engine

Go to Wolfram Alpha

Social Media Tools

Tweetreach

Tweetreach

Identify the reach and exposure of a hashtag and see how many people have been exposed to your campaign

Go to Tweetreach
Social Bakers

Social Bakers

Social media analytics tools, statistics and metrics for social platforms

Go to Social Bakers
Tweetdeck

Tweetdeck

Real-time tracking, organisation and engagement for Twitter

Go to Tweetdeck
Mention

Mention

Social media search platform aggregating user generated content from different channels into a single stream of information

Go to Mention
Hootsuite

Hootsuite

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard

Go to Hootsuite
Social Mention

Social Mention

Social media search platform aggregating user generated content from different channels into a single stream of information

Go to Social Mention
Buffer

Buffer

Share social media content by scheduling online posts throughout the day

Go to Buffer
Real-time tracking and overal social media metrics visualisation

Real-time tracking and overal social media metrics visualisation

Real-time tracking and overal social media metrics visualisation

Go to Real-time tracking and overal social media metrics visualisation
Followerwonk

Followerwonk

Tracking, organisation and engagement for Twitter

Go to Followerwonk

Email Marketing

MailChimp

MailChimp

Create customised newsletters, send bulk emails, create and manage contact lists. Track and report on performance

Go to MailChimp
Benchmarkemail

Benchmarkemail

Create customised newsletters, send bulk emails, track and report on performance, all highly user friendly platform

Go to Benchmarkemail
Litmus

Litmus

Preview campaigns across 30+ real email clients and devices. Spam filter test your campaigns

Go to Litmus
Email Spam Test

Email Spam Test

Spam check to ensure your emails avoid the spam filter

Go to Email Spam Test

Project Management Tools

Basecamp

Basecamp

Project management software

Go to Basecamp
Wunderlist

Wunderlist

Task management software to manage projects

Go to Wunderlist
Trello

Trello

Project management software for personal and business use

Go to Trello
Jira

Jira

Project management tailored for developers and businesses

Go to Jira
Trevvo

Trevvo

Project management software tailored for small businesses

Go to Trevvo

Talent and HR

Zealify

Zealify

SME and startup jobs in London and across the UK.

Go to Zealify
Hired

Hired

Marketplace for recruiting startup and tech talent.

Go to Hired
migreat

migreat

Connect to immigration experts and get your UK visa.

Go to migreat
Freelancer

Freelancer

Find and hire skilled freelancers

Go to Freelancer
Codility

Codility

Meet pre-selected programmers based on their coding skills

Go to Codility
Workday

Workday

Human resources and finance apps to help with talent management

Go to Workday
Copify

Copify

Find freelance UK based copywriters

Go to Copify
Silicon Milk Roundabout

Silicon Milk Roundabout

One of the UK’s largest tech startup job fairs helping you find tech talent. Based in London

Go to Silicon Milk Roundabout
People Per Hour

People Per Hour

Find and hire skilled freelancers

Go to People Per Hour
Elance

Elance

Find and hire skilled freelancers

Go to Elance
Find and hire skilled coding freelancers

Find and hire skilled coding freelancers

Find and hire skilled coding freelancers

Go to Find and hire skilled coding freelancers
CoFoundersLab

CoFoundersLab

Social media channel to meet a co-founder for your business

Go to CoFoundersLab

Web Hosting and Domain Names

WP Engine

WP Engine

WP Engine provides multi-tiered WordPress hosting and customer service.

Go to WP Engine
iPage

iPage

Unlimited disk space, bandwidth and email. Domain registration, security tools, and site-building tools

Go to iPage
123 Reg

123 Reg

UK domain registration

Go to 123 Reg
Justhost

Justhost

Web hosting

Go to Justhost
Amazon Web Services

Amazon Web Services

Cloud computing services

Go to Amazon Web Services
Microsoft Azure

Microsoft Azure

Cloud platform to build, deploy and manage applications across a global network of Microsoft-managed datacentres

Go to Microsoft Azure
Bluehost

Bluehost

Web hosting provided via shared web hosting servers

Go to Bluehost
GoDaddy

GoDaddy

Domain registration with a few quick steps

Go to GoDaddy
I want my name

I want my name

Domain registration with a few quick steps

Go to I want my name
Rackspace

Rackspace

Cloud web hosting offering private cloud space, email accounts and apps

Go to Rackspace

Other useful startup tools

Codacy

Codacy

Get continuous static analysis on your code

Go to Codacy
Lexoo

Lexoo

Get multiple quotes quickly from pre-screened lawyers, for free.

Go to Lexoo
Startup growth calculator

Startup growth calculator

Calculate how much funding your startup needs before profitablity

Go to Startup growth calculator
codeship

codeship

Continuous deployment platform for your code

Go to codeship
antavo

antavo

Contest app platform to grow and engage your audience

Go to antavo
myTips

myTips

Guide new customers through your site with step-by-step tutorials

Go to myTips
sush.io

sush.io

Connect and automate all your online apps

Go to sush.io
MoApp

MoApp

Useful desktop apps for your Mac, iPhone and iPad to help you increase your project management efficiency

Go to MoApp